Physical and Digital Wellness Program x WeWork UK & Ireland
Wellness offerings at WeWork were fragmented—managed by individual locations with no central budget, multiple suppliers, and makeshift fitness classes in conference rooms. My goal was to design a 360-degree wellness program that provided a consistent, high-quality experience across locations.
In June 2022, WeWork introduced a centralized wellness program to create a more cohesive and accessible experience. We built a Wellness Hub for digital classes, partnered with a major UK fitness brand, and set up dedicated fitness spaces in key London buildings.
The program included:
Mind On Demand – Meditation & breathwork classes
Move in Studio – Weekly in-person classes in WeWork Wellness Studios
Move On Demand – Core online workouts + new content added monthly
Within two weeks, the program saw 5,142 clicks and 148 viewers, laying the foundation for a streamlined and impactful wellness offering.
